Einsidler Management, Inc. Social Media

Social Media Strategy, Social Media Management, Graphic Design, and Copy
Tools Used: Adobe Creative Suite, Buffer, and Trello

Social Media Strategy

The social media posts are intended to educate homeowners and shareholders while increasing brand recognition and trust. The visual design aesthetic captures the lifestyles of homeowners, shareholders, and residents in a friendly and approachable way.

Communication from management has to be formal and clear to homeowners. However, content on social media can be more casual and friendly due to its ephemeral nature. Therefore, the color palette of the posts is less rigid than the more formal branding to make the posts pop in a social feed.