Dana Einsidler
screencapture-einsidler-2022-10-27-09_58_30+%281%29.jpg

Einsidler.com – Website Redesign

Einsidler.com Website Redesign

Web Design, Copy, Redesign Launch, and Website Maintenance
Tools Used: Wordpress, CSS, Adobe Creative Suite, Google Analytics, Looker Studio

 

Gaining Competitive Edge Through Improved Service

I gave the einsidler.com website a major design overhaul. to make the site more user-friendly, provide additional resources for clients and prospective clients, and improve communication.


Added Features

  • Blog for homeowners, shareholders, and residents

  • Robust and relevant blog categories and tags

  • Resident Resource page

  • Mobile-friendly and responsive navigation

  • Announcements page

  • Sales Department page

  • Frequently Asked Questions articles

  • Newsletter Subscription landing page (for current residents and prospective clients) 


Updated Features

  • Refreshed copy and page structure (i.e.- services are now featured as individual pages)

  • Streamlined contact page (for work orders and general inquiries)

  • Homepage functions more as a sales page

  • Updated photography (more modern, friendly, and humanistic approach to photo selections)

  • Streamlined navigation

  • Pronounced “Payment” button in the navigation bar

  • Easy-to-read copy and typography

  • Industry-specific tags and categories for blog content